- New York
A thriving humanity means a thriving planet.
Sustainability shouldn’t be just about
protecting the environment. It should
be about a world where the environment does
not need protecting in the future.
Discover the way we are making a difference
Almost all of our paper is FSC certified or wood-free. We are constantly working to replace wood-free paper and make sure we work only with suppliers who deal with
forests that comply with the highest social and environmental standards.
All our products are delivered either in 100% biodegradable boxes made from recycled materials or paper mailers which can be reused and recycled as well. Currently, we are still working to eliminate plastic from the primary packaging for our products as we look to make our packaging 100% plastic-free.
We are continuously trying to minimize our carbon footprint. Since 2019, we have consciously taken steps to transport and ship all our products with at least 85% non-air freight. Helping us drastically keep our carbon footprint lower.
Paper & why it’s so green
Paper is one of the most recycled products in the world
In 2018, the recycling rate for paper was 72%, and the industry is striving to reach 74% by 2020. 
93% of water used to make paper is returned to the environment
The remaining 7% is either evaporated, retained within the product, or bound up in solid waste. 
Eco-friendly ways of manufacturing.
68% of the paper in India is produced in by waste paper recycling & Agricultural Residues like Wheat Straw etc 
The paper industry in India provides huge employment.
The paper industry of India is providing employment to 400,000 people directly and 1.5 million indirectly 
we plant 50 trees every month
in association with
Making a difference
We believe in a future where humanity thrives. That’s why we invest in grassroots efforts like girl child education, uplifting rural and tribal communities and supporting organisations creating change at local level.